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レポート概要
| 本調査資料は、世界の朝食用食品市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品種類別（穀物、飲料、スナックバー、調理済み食品、その他）分析、流通チャンネル別（ハイパーマーケット・スーパーマーケット、コンビニエンスストア、専門店、オンライン小売、その他）分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の朝食用食品市場規模：製品種類別（穀物、飲料、スナックバー、調理済み食品、その他） ・世界の朝食用食品市場規模：流通チャンネル別（ハイパーマーケット・スーパーマーケット、コンビニエンスストア、専門店、オンライン小売、その他） ・世界の朝食用食品市場規模：地域別 ・競争状況 ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The global breakfast food market is projected to grow at a CAGR of 4.6% during the forecast period (2021 – 2026).
As the lockdown was imposed in most part of the world, the habit of breakfast consumption at home improved significantly as major restaurants and cafes were shut for a considerable amount of time owing to the pandemic situation. Moreover, rising health consciousness among the consumers in order to build immunity and sustain during the coronavirus outbreak, demand for healthy breakfast cereals, and snacks has significantly improved over the year, and likely to improve in the forecast period as well. Moreover, there is a shift in general retailing as consumers became habitual of ordering their daily groceries online during the pandemic period. Hence, the online retail segment is likely to attain a significant growth rate in the years to come.
An increase in health awareness among people globally is making consumers increasingly prefer highly nutritious quick breakfast diets. Further, the increase in the number of fitness enthusiasts who demand healthy foods such as cereals, and snack bars on regular basis is driving the growth for the market during the forecast period.
The instant versions of breakfast cereals are considered convenient and satisfying among consumers, worldwide. The flavor varieties of breakfast cereals along with its health-promoting traits are driving the global market.
The breakfast sanctification has also prompted prominent companies operating in different processed food segments of Asian Markets to diversify their offerings and enter into the breakfast cereals category. For instance: Britannia Industries, a major bakery, and dairy products manufacturer in India introduced new breakfast items such as oats and porridge in India.
Key Market Trends
Rising demand For Ready-To-Eat Food in Breakfast Market
The prevalence of hectic lifestyles across developed, as well as developing nations, has led to a trend of skipping breakfast meals, propelled mostly by the millennial segment. Therefore, this has resulted in leveraging the business of ready-to-eat food products owing to the increasing understanding of perception among consumers in devouring traditional breakfast meals throughout the day, thus considering RTE foods as the closest alternative to regular food. This segment is growing at a fast pace as a result of the high consumer acceptance for such breakfast food globally. Also, innovative products in functional ingredients, convenience, and organic foods and advancement in areas of packaging technology are expected to provide a future growth opportunity in the sector.
Domination of Breakfast Food Products in North America
The North American market holds the majority of share in the global breakfast food market demand, followed by Europe. The excess production capacity, changing consumer preferences across the spectrum of shopping habits, purchase behaviour, and consumption patterns are driving the market growth in the region. However, an opportunity exists for a brand to take over the breakfast market through consumer engagement, as demonstrated in recent years by PepsiCo, with Frito-Lay engagement programs in snacks and creative foodservice partnerships.
The manufacturers are also focusing on the health and wellness trend in North American, targeting the young consumers and the working population. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of breakfast food, which is expected to propel the demand for products such as snack bars, cereals and others in the region.
Competitive Landscape
The breakfast food market is entirely focused on business to consumers where some of the major players in the market included are The Kellogg Company, General Mills, Inc., Nestle S.A., and The Kraft Heinz Company among others. Leading manufacturers in the market are focusing on leveraging opportunities posed by emerging markets of Asia-Pacific, in order to expand their revenue base.
Key players investing in physical retail promotions are experiencing diminishing returns from merchandised products since competitive retailers accept more promotions and dilute the effectiveness of any single promotion. Omnichannel strategies are expected to yield the highest return on investment. However, key brands are embarking on mergers and acquisitions as their key strategy to achieve consolidation, along with optimization of their product offerings.
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1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Cereals
5.1.2 Beverages
5.1.3 Snack Bars
5.1.4 Ready meals
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Convenience Store
5.2.3 Specialist Store
5.2.4 Online Retailer
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 France
5.3.2.3 Germany
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Kellogg Company
6.4.2 Del Monte Food, Inc.
6.4.3 Nestle S.A.
6.4.4 Pladis Foods Limited (McVitie’s)
6.4.5 PepsiCo, Inc.
6.4.6 Unilever
6.4.7 Post Holdings, Inc.
6.4.8 ITC Limited
6.4.9 Premier Foods Group Limited
6.4.10 Orkla ASA
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET