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レポート概要
| 本調査資料は、世界の家庭用洗浄剤市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、製品別（表面洗浄剤、ガラス洗浄剤、便器洗浄剤、その他）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン小売店、その他）分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを徹底分析したものです。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の家庭用洗浄剤市場規模：製品別（表面洗浄剤、ガラス洗浄剤、便器洗浄剤、その他） ・世界の家庭用洗浄剤市場規模：流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン小売店、その他） ・世界の家庭用洗浄剤市場規模：地域別 ・競争状況 ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The global household cleaners market is projected to grow at a CAGR of 5.9% during the forecast period, 2021-2026.
Amidst the difficulties of the COVID-19 pandemic, household cleaning products have seen a drastic surge in demand, globally, primarily due to increased consumer concern about health and hygiene. Consumers have been cleaning more to keep them safe from the deadly virus and due to being at home more. The e-commerce channel was boosted by the lockdown in 2020, as consumers turned to online shopping when they could not visit in-store retailing venues. Additionally, COVID-19 has resulted in a generation of opportunities for many private players to emerge in the markets, to cater to the inflated demand.
Even over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about household cleaning products has further led to an increase in high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes as compared to branded products is hindering the growth of the market in this region.
Increasing rate of urbanization and change in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards are likely to positively impact the growth of the market in the years to come.
Key Market Trends
Surface Cleaners Segment Leads the Global Household Cleaners Market
Surface cleaners represent a steadily growing segment driven by improved household spending, and consumers emphasis on more hygienic lifestyles. Specialized surface cleaners such as glass, mirrored, stainless and wood can now be cleaned with the introduction of smart drop technologies that are specifically developed to preserve specialized surfaces. Liquid cleaners, that are a suspension of solid abrasive particles in a thickened liquid matrix, are now available in different formats such as trigger sprays, aerosol cans, and in pump-actuated bottles. Market players are also introducing innovative toilet and surface cleaners in terms of packaging, quality, pricing, and fragrance. Nowadays, consumers are also preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company offers a ‘Green Works Natural Toilet Bowl Cleaner’ that is made up of natural ingredients.
North America Remains One of the Largest Household Cleaners Markets
The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector and household expenditure, growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers and fresheners as fragrances is a decisive factor of purchase in the market. The leading market players are also leveraging online platforms optimally by selling their products through their website as well as by listing the products on popular social media websites to improve their visibility and reachability of products in the region studied.
Competitive Landscape
The global household cleaner market faces high competition, as the major share is held by the leading players, which includes Amway Corporation, Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Colgate-Palmolive. Additionally, there is a presence of private-label players, due to a high degree of price competion in the market. Leading manufacturers in the household cleaner market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product development as some of their key strategies, to achieve consolidation and optimize their offerings respectively.
Reasons to Purchase this report:
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1 INTRODUCTION
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Surface Cleaners
5.1.2 Glass Cleaners
5.1.3 Toilet Bowl Cleaners
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Colgate-Palmolive Company
6.4.2 The Procter & Gamble Company
6.4.3 Henkel AG & Co. KGaA
6.4.4 Unilever
6.4.5 Reckitt Benckiser Group plc
6.4.6 Church & Dwight Co., Inc.
6.4.7 Kao Corporation
6.4.8 S.C. Johnson & Son Inc
6.4.9 McBride plc
6.4.10 Vikara Services Pvt Ltd (THE BETTER HOME)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET