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レポート概要
| Mordor Intelligence社は、世界のホームショッピング市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（テレショッピング、Eコマース＆モバイルショッピング、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来の傾向、新型コロナウイルス感染症の影響などの項目を掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のホームショッピング市場規模：種類別（テレショッピング、Eコマース＆モバイルショッピング、その他） ・世界のホームショッピング市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Amazon.com Inc.、VGL Group of Companies、Quarte Retail Inc.、...） ・市場機会・将来の傾向 ・新型コロナウイルス感染症の影響 |
The home shopping market was valued at USD 3,011.64 billion in 2020, and it is projected to register a CAGR of 16.92% during the forecast period (2021 – 2026).
The global market has seen major advances in e-commerce since COVID-19 started as a safer and more time-efficient shopping choice. The pandemic forced companies and countries, in general, to develop online shopping platforms as a way to maintain their businesses.
The outbreak led to a shift in online consumer behavior in several countries across the world. For example, e-commerce stores in Denmark increased their sales due to the COVID-19 crisis as of April 2020. In fact, around 45% of the webshops, which engaged entirely in e-commerce, reported a sales increase of at least 10%. The pandemic has accelerated digital adoption and left consumers craving convenience, which is expected to be a long-term impact of COVID-19.
Over the long term, rapid digitalization and high adoption of online shopping through e-commerce sites, such as Amazon.com Inc. and Walmart Inc., are expected to be the key factors driving the market.
Moreover, technological advancements, improved logistics, and safe payment systems, coupled with increasing internet and mobile access and consumer demand for convenience, have increased the purchase of household goods.
Key Market Trends
Growth of Internet Users, Improved Internet Connections, Advances in Security, and Encryption
The internet is increasingly becoming a key tool for merchants trying to expand their services in the virtual market, driven by the rapid growth of internet users, improved internet connections, and advances in security and encryption. This has largely increased consumer confidence and dependence on home shopping, and in turn, inflated the growth of the market. Globally, the internet user base stood at 3.5 billion in 2017, which reached 4 billion in 2019, as per the International Telecommunication Union (ITU). As of 2017, internet penetration in Europe stood at 79.24%, which increased dramatically to 82.49% in 2019. Additionally, the increased affordability of the internet and increased mobile-phone ownership have also driven sales in the home shopping market. In India, about 77% of urban users and 92% of rural users consider mobile as the primary device for accessing the internet, largely driven by the availability and affordability of smartphones. Thus, the growth potential for e-commerce in the market is directly correlated to the internet and smartphone penetration, as mobile apps have emerged as a major gateway for customer purchases.
Asia-Pacific Dominates the Market
The home shopping market is highly dominated by Asia-Pacific, North America, and Europe. The Asia-Pacific region was the most dominant region for home shopping, with China being the most prominent country in the world. Other countries, including South Korea, Singapore, Japan, and India, have accelerated the growth of the market. Asia-Pacific is a rapidly growing region with an increasing inclination of consumers toward home shopping and a large number of imports from various countries. In 2017, the average imports of Asian consumers were 21%, though it varied significantly by country. Asian countries, such as Indonesia, Japan, and India, recorded a significant import value in 2017. China accounts for more than one-fourth of imports from other countries (excluding Asian countries). The home shopping market in the United States is dominated by accessories, books, and music. Asia-Pacific holds the largest share in the global home shopping market in the personal care and cosmetics segments. Players like Taobao, Alibaba, and Amazon hold the majority share in China and India in the Asia-Pacific region.
Competitive Landscape
The home shopping market is highly competitive with a strong presence of regional and global players, where the demand is mostly driven by efficient delivery, brand preferences, and consumer awareness. Some of the major players in the market globally include Alibaba Group, Amazon.com, JD.com Inc., and Walmart Inc., among others. In the market studied, established players that have invested heavily in marketing and expansion have gained traction over the years. Across the study period, market players were also involved in mergers and acquisitions and partnerships with a focus on expanding their presence in the market. In order to achieve deeper market penetration, potential players are partnering with retailers, branded sports distributors, manufacturers, and ski event organizers. For instance, in 2018, Walmart announced its acquisition of 77% stake in India’s largest e-commerce store, Flipkart. The investment may help accelerate Flipkart’s customer-focused mission to transform commerce in India through technology.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Teleshopping
5.1.2 E-commerce and Mobile Shopping
5.1.3 Other Types
5.2 By Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Rest of North America
5.2.2 Europe
5.2.2.1 United Kingdom
5.2.2.2 Germany
5.2.2.3 France
5.2.2.4 Russia
5.2.2.5 Italy
5.2.2.6 Spain
5.2.2.7 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 India
5.2.3.2 China
5.2.3.3 Japan
5.2.3.4 Australia
5.2.3.5 Rest of Asia-Pacific
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Rest of South America
5.2.5 Middle-East and Africa
5.2.5.1 South Africa
5.2.5.2 Saudi Arabia
5.2.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Amazon.com Inc.
6.4.2 VGL Group of Companies
6.4.3 Quarte Retail Inc.
6.4.4 Ebay Inc.
6.4.5 Sears Brand LLC
6.4.6 Garbarino SAICeI
6.4.7 Alibaba Group
6.4.8 Walmart
6.4.9 Majid Al Futtaim (Carrefour)
6.4.10 Flipkart Private Limited
6.4.11 Jewlry Television
6.4.12 Desertcart
6.4.13 uBuy
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET