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レポート概要
| Mordor Intelligence社の本市場調査レポートでは、世界のタバコ市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、フレーバー別（フレーバー、ノンフレーバー）分析、フォーマット別（スリム、スーパースリム、キングサイズ、標準型）分析、流通チャネル別（オフライン小売店、オンライン小売店）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、市場機会・将来傾向など、以下の構成でまとめました。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のタバコ市場規模：フレーバー別（フレーバー、ノンフレーバー） ・世界のタバコ市場規模：フォーマット別（スリム、スーパースリム、キングサイズ、標準型） ・世界のタバコ市場規模：流通チャネル別（オフライン小売店、オンライン小売店） ・世界のタバコ市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（British American Tobacco PLC、Imperial Brands PLC、ITC Limited、…） ・市場機会・将来傾向 |
The global cigarette market is expected to grow at a CAGR of 6.6% during the forecast period (2020 – 2025).
Key Highlights
- Changing lifestyle, continuous product innovation in terms of flavor, size, ingredients, and nicotine level, and consumer belief that smoking reduces stress and anxiety are some of the major factors propelling the growth of the market studied
- Over the past few years, there has been rising awareness regarding health hazards associated with smoking, which restrains the growth of the market studied. Moreover, the availability of various smoking alternatives in the market, including e-cigarettes, which have lesser harmful effects, also confines the growth of the market studied.
- In recent years, manufacturers found it profitable to market flavored tobacco products, such as cigars, cigarettes, smokeless tobacco, and related products, which gives them an edge over their competitors.
- Furthermore, the factors, such as consumer knowledge and increase in awareness of products and services, through digital media and other sources, coupled with the advent of social media, are educating the consumers about the benefits of organics products. This, in turn, is driving the demand for organic and herbal cigarettes. Moreover, companies’ offerings these products are increasing their investments in R&D, as well as marketing and expanding their distribution channels, to maintain their position in the market.
Key Market Trends
Increasing Preference For Flavored Tobacco
The rising number of female smokers, the strong distribution network of cigarette manufacturers, and the popularity of flavored cigarettes are supporting the market growth. Flavored tobacco products are gaining significant momentum and have become much more prevalent in the last few years across the world. These products are flavored smokeless tobacco, e-cigarettes, little cigars and cigarillos, large cigars hookah, and dissolvable, in addition to menthol cigarettes. They are sold in a variety of flavors range from confectionery flavors to alcoholic beverages to herbs and spices. According to a survey conducted by the CDC (National Youth Tobacco Surveys) in 2018, nearly 3.2 million middle and high school students in the United States were found to use flavored tobacco products.
China Holds a Significant Share In The Market
China is the world’s largest producer and consumer of tobacco, with over 300 million smokers. Over half of Chinese men smoke, consuming over 40% of the world’s cigarettes. The Chinese tobacco market is dominated by the China National Tobacco Corporation (CNTC), a state-owned enterprise (SOE) that is responsible for almost more than 90% percent of all cigarettes sold in China. The CNTC owns numerous brands, from large ones such as Hong Shuangxi, Yun Yan, and Zhongnanhai, to smaller regional brands and derivatives. Foreign companies can manufacture and sell their tobacco products, only through a joint venture with the CTNC. For example, Marlboro, one of the world’s largest tobacco brands, started the manufacturing process in China in 2008, after agreeing with the CNTC to promote Chinese brands overseas. Top publicly traded tobacco companies, including Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI), and Imperial Tobacco, are aggressively seeking to increase their market share in the Chinese market. Additionally, the increasing number of organized retail outlets makes tobacco products easily accessible and available to consumers. This is one of the primary factors that is actively driving the growth of the tobacco market across the country.
Competitive Landscape
The market is dominated by players, like British American Tobacco PLC, China National Tobacco Corporation, Philip Morris Products SA, and Japan Tobacco International SA. The leading players in the market studied enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by the emerging markets to expand their product portfolio, in order to cater to the requirements for various product segments, especially e-cigarettes. Owing to this factor, the key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. For instance, in February 2018, Imperial Brands acquired the Austrian vaping manufacturer, Von Erl. The acquisition is part of Imperial’s “next-generation products” strategy, which includes electronic vapor, as well as heated tobacco devices.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Flavor
5.1.1 Flavored
5.1.2 Non-Flavored
5.2 By Format
5.2.1 Slim
5.2.2 Super Slim
5.2.3 King Size
5.2.4 Regular
5.3 By Distribution Channel
5.3.1 Offline Retail Stores
5.3.2 Online Retail Stores
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Belgium
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Germany
5.4.2.5 Sweden
5.4.2.6 Italy
5.4.2.7 Russia
5.4.2.8 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 British American Tobacco PLC
6.4.2 Imperial Brands PLC
6.4.3 ITC Limited
6.4.4 Altria Group Inc.
6.4.5 China National Tobacco Corporation
6.4.6 Japan Tobacco International SA
6.4.7 Philip Morris Products SA
7 MARKET OPPORTUNITIES AND FUTURE TRENDS