 | • レポートコード：MRC2203A171 • 出版社/出版日：Mordor Intelligence / 2022年2月28日 • レポート形態：英文、PDF、100ページ • 納品方法：Eメール（受注後2-3営業日） • 産業分類：飲料 |
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レポート概要
| Mordor Intelligence社の本市場調査レポートでは、世界のシャンパン市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、流通チャネル別（オントレード、オフトレード）分析、地域別（北米、ヨーロッパ、アジア太平洋、その他地域）分析、競争状況、市場機会・将来傾向、新型コロナウイルス感染症による市場への影響など、以下の構成でまとめました。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のシャンパン市場規模：流通チャネル別（オントレード、オフトレード） ・世界のシャンパン市場規模：地域別（北米、ヨーロッパ、アジア太平洋、その他地域） ・競争状況（Diageo plc、La Marca USA、F. Korbel Brothers, Inc.、…） ・市場機会・将来傾向 ・新型コロナウイルス感染症による市場への影響 |
The global champagne market is projected to grow at a CAGR of 6.20% during the forecast period (2020 – 2025).
Key Highlights
- Premiumization of the industry remains one of the major factors driving the alcoholic beverage market particularly spirits and wine. A leading player such as Diageo which elicits one-third of its sales from the United States is increasingly making its move to dominate premium champagnes.
- By distribution channel, offline retail stores held the largest market share owing to robust champagne sales recorded through the specialty stores. Due to the diverse variety and brands available at these stores with instant customer services, consumers prefer buying their champagnes from offline stores.
Key Market Trends
Online Platform to Foster the Market Growth
Online retailing of alcohol including champagne is growing at a faster pace. The on-demand delivery apps, such as Drizly, are the driving forces of this segment. Recently, prominent e-commerce retailers also entered the market, to cater to the increasing demand from the consumers. In 2015, the Amazon Prime Now mobile application offered one-hour delivery of alcoholic beverages in the United States. Additionally, Uber Eats also expanded its home-delivery services to alcohol. This in turn is anticipated to supplement overall sales of champagne through online retailing.
France Held a Significant Share
Champagne being native to the country France, witnesses high penetration in the country among other alcoholic beverages. As a result, the country held a significant share in champagne consumption, globally. Additionally, the growing prevalence of premiumization in the industry is boosting the value sales of the product. The French consumers are becoming more attracted to wines that use these types of descriptors: “no taste additives, gluten-free, low carb, vegan-friendly, sulfite-free, low calorie, low alcohol, light, lighter, organic, paleo-friendly, etc.” This is because of the new focus on healthy food and beverages that is sweeping across the nation.
Competitive Landscape
The global champagne market is fragmented and comprises numerous regional and international competitors. New product development, merger & acquisition strategies, and expansion are some of the most preferred strategies for the champagne industry. The consumer set for the champagne market is huge, but there are only a few companies that have such a wide reach. Some of the leading players in the industry include Diageo plc, La Marca, and F. Korbel Brothers.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 On-Trade
5.1.2 Off-Trade
5.1.2.1 Online Retail Stores
5.1.2.2 Offline Retail Stores
5.2 By Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Rest of North America
5.2.2 Europe
5.2.2.1 Germany
5.2.2.2 United Kingdom
5.2.2.3 Italy
5.2.2.4 France
5.2.2.5 Russia
5.2.2.6 Spain
5.2.2.7 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 India
5.2.3.2 China
5.2.3.3 Japan
5.2.3.4 Australia
5.2.3.5 Rest of Asia-Pacific
5.2.4 Rest of the World
5.2.4.1 South America
5.2.4.2 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Company Profiles
6.3.1 Diageo plc
6.3.2 La Marca USA
6.3.3 F. Korbel Brothers, Inc.
6.3.4 Cook’s Champagne Cellars
6.3.5 LVMH Moet Hennessy
6.3.6 Societe Jacques Bollinger SA
6.3.7 Andre Champagne Cellars
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET