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レポート概要
| Mordor Intelligence社は、水着の世界市場規模が2021年から2026年の間に6.3％成長すると予測しています。本調査資料では、世界の水着市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（女性用、男性用、ゴーグル・スイムキャップ）分析、流通チャンネル別（オンライン、オフライン）分析、地域別分析（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを掲載しています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・水着の世界市場規模：種類別（女性用、男性用、ゴーグル・スイムキャップ） ・水着の世界市場規模：流通チャンネル別（オンライン、オフライン） ・水着の世界市場規模：地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ） ・競争状況（Pentland Group PLC、Jockey International, Inc、Under Armour, Inc.、Nike Inc.、Perry Ellis International Inc.、Swimwear Anywhere Inc.、Arena SpA、Puma SE、LA Perla Group、Adidas AG） ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The global swimwear market is expected to register a CAGR of 6.3% during the forecast period, (2021-2026).
After the advent of the COVID-19, a lot of swimming pools were forced to closed down so as to minimise the spread of the virus. Moreover, the closure of schools and universities across the world in the year 2020 had negatively affected the sales of the global swimwear market in the year 2020.
Swimwear manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer’s purchase decision. The popularity of value-added features, such as trendy prints and convenient cuts, is driving market growth.
Due to the rise in product innovations and advancing technologies, such as the incorporation of neoprene fibre to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years.
With the changing fashion trends, key factors, such as design, trend, and comfort of the fabric, play a major role in driving the market. Hence, there is a growing demand for branded swimwear, which offers high quality and greater resistance to the chlorine content in water.
Key Market Trends
Growing Demand of Swimming as a Sport
Since 2004, swimming in the United States has experienced a notable bump in participation each year, following the Summer Olympics. High school and club participation have seen steady growth over time, but perhaps most importantly, the ability to swim has been increasing. In 2017, the USA Swimming Foundation announced a 5-10% increase in swimming ability among children in the United States.
Asia-Pacific region is also expected to experience a higher growth rate than the other regions in the next five years. Fast-developing economies, like India and China, show great potential, in terms of demand for swimwear. Also, government initiatives and moments like “Khelo India” from the Government of India, is also expected to further increase the market potential of the market studied during the forecast period.
Asia-Pacific region to witness significant growth
Asia-Pacific region is expected to experience a higher growth rate than the other regions in the next five years. Fast-developing economies, like India and China, show great potential, in terms of demand for swimwear. For instance, the Chinese swimwear market is driven by the country’s huge population that is finding a passion for water sports, as they consider swimming the best form of physical exercise in China, which would help in driving healthy demand for swimwear products in China. Therefore, most local and foreign manufacturers are focusing on practical designs for indoor swimming, and at the same time giving higher attention to traits, like performance, comfort, design, and style.
In Australia, according to the National Sports Participation report, swimming was the most common outdoor activity, in 2014. Nearly 50% of children, aged 6-13, and 10% of individuals, aged 14 and above, participate regularly in swimming activities. Also, increasing expenditure on lifestyle goods, coupled with an increasing preference for swimming as a leisure and recreational activity, are driving the growth of the swimwear market in the Asia Pacific region.
Competitive Landscape
The key companies operating in the swimwear market are differentiating in the market by their product launches, in terms of the material used, price, range, and size, in order to gain a competitive advantage. A company such as Pentland Group PLC (Speedo International Limited) is one of the most active companies in the market, with numerous partnerships, product innovations, and expansions. The company has invested heavily in Speedo International, by continuously rejuvenating its products.
Some of the other major companies in the global swimwear market included Arena Italia S.p.A., Perry Ellis International Inc., and La Perla Group,
Reasons to Purchase this report:
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Women’s Swimwear
5.1.2 Men’s Swimwear
5.1.3 Goggles and Swim Caps
5.2 By Distribution Channel
5.2.1 Online Stores
5.2.2 Offline Stores
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Pentland Group PLC
6.4.2 Jockey International, Inc
6.4.3 Under Armour, Inc.
6.4.4 Nike Inc.
6.4.5 Perry Ellis International Inc.
6.4.6 Swimwear Anywhere Inc.
6.4.7 Arena SpA
6.4.8 Puma SE
6.4.9 LA Perla Group
6.4.10 Adidas AG
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET