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レポート概要
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The Europe coffee market is projected to register a CAGR of 4.35% during the forecast period (2021-2026).
As a consequence of the COVID-19 pandemic, European governments have put measures like social distancing and lockdowns in place. These have had a huge effect on cafés, micro-roasters, restaurants and other out-of-home outlets. Owing to this factor, the demand for coffee products such as instant coffee and ground coffee has moved to the off-trade, which has resulted in enhanced coffee sales in the retail sector. Moreover, since the consumers have restored to the in-house coffee consumption, therefore here had been an increase in the demand for different types of coffee in the region studied.
The European coffee market is driven by multiple factors, like the increasing demand for certified coffee products, acceptance of single-serve coffee brew systems by consumers, and constant innovation led by the top players in the coffee market. However, the changing weather conditions play a crucial role in coffee production in countries where production takes place thus, affecting the supply chain for the coffees, which are being imported in the European countries.
The premiumization of whole bean coffee products is driving the coffee market. Major players of the market are trying their best to introduce premium products by utilizing artisanal techniques or using the handpick method to get a premium product which is increasing the demand.
Germany and Spain are the largest coffee consuming nations of both organic and conventional coffee, in Europe. Germany is also a major importer of organic coffee in Europe.
Key Market Trends
Rise in Demand For Freshly Brewed Coffee
The demand for freshly brewed coffee is rising in the region, owing to the escalating interest in specialty coffee and freshly ground coffee pods, headed by the growth of specialty coffee shops, coffee consumption in offices, and inhouse brewing. The trend of inhouse brewing is the key factor, led by the consumers’ desire for freshly brewed coffee, which is contributing to the growth in the sales of coffee in Europe. The consumers’ inclination toward producing their own coffee from roasted whole beans allows them to make fresh batches of coffee all the time. Therefore, this factor is expected to drive the coffee market in Europe.
Germany Holding Significant Share in the Coffee Market
Europe has minimal coffee production and Germany is one of the coffee-producing countries in the region. As per the data published by CBI Ministry of Foreign Affairs, an increasing number of Germans are consuming coffee at their homes, and at coffee shops and cafes, the on-trade market segment is growing in Germany, thereby increasing the application of various types of coffee products in the country.
Coffee consumption at work is of great prominence in Germany. According to the data published by Beverage Business World in 2019, Germany was the groundbreaker in coffee consumption in office spaces, with a value of EUR 725 million and an average growth of 3%, in 2018. Owing to the increasing demand for whole roasted coffee and the ban on coffee pods in government offices, in 2016, the key players prefer serving freshly brewed coffee, made from whole roasted beans, in workplaces. The increasing demand for freshly brewed coffee is pushing the companies to opt for roasted whole beans, thereby, reducing the sales of roasted ground coffee in the country.
Competitive Landscape
Some of the most active companies operating in the market studied are Starbucks Corporation, Tchibo GmbH, Strauss Group Ltd, Nestle SA, Luigi Lavazza SPA, and JAB Holdings. The companies, such as Nestle SA have expanded their production capacity by creating new manufacturing units, so as to capture market share and introduce new varieties of coffee for the buyers. For instance, in November 2018, Nestle’s Nespresso had announced a CHF 43 million investment in the creation of two new production lines in its factory in Romont, Switzerland, to fulfill the increasing demand for the versatile coffee system Vertuo. This investment was taken, aiming to develop new Nespresso machines and Grand Cru coffees, including unique coffees from rare origins. Furthermore, the companies are actively investing in the online distribution channels, targeting the consumers who seek convenience.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whole Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Coffee Pods and Capsules
5.2 By Distribution Channel
5.2.1 On-trade
5.2.2 Off-trade
5.2.2.1 Supermarkets/Hypermarkets
5.2.2.2 Convenience Stores
5.2.2.3 Specialist Retailers
5.2.2.4 Other Off-trade Channels
5.3 By Geography
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 France
5.3.4 Russia
5.3.5 Italy
5.3.6 Spain
5.3.7 Rest of Europe
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Jab Holding Company
6.3.2 Nestle SA
6.3.3 The Kraft Heinz Company
6.3.4 J.J. Darboven GmbH & Co. KG
6.3.5 Strauss Group Ltd
6.3.6 Melitta Group
6.3.7 Starbucks Corporation
6.3.8 KRÜGER Gmbh & Co. K
6.3.9 Luigi Lavazza SpA
6.3.10 Tchibo
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET