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レポート概要
| 本調査資料は、世界の昆布茶市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（オリジナル/レギュラー、フレーバー）分析、流通チャネル別（スーパーマーケット/ハイパーマーケット、医療用品店、コンビニエンスストア、オンラインチャネル）分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを徹底分析したものです。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界の昆布茶市場規模：種類別（オリジナル/レギュラー、フレーバー） ・世界の昆布茶市場規模：流通チャネル別（スーパーマーケット/ハイパーマーケット、医療用品店、コンビニエンスストア、オンラインチャネル） ・世界の昆布茶市場規模：地域別 ・競争状況 ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The global kombucha market is projected to grow at a CAGR of 17.50% during the forecast period.
During the COVID-19 pandemic, the demand for functional beverages had boosted considerably, which has resulted in the increasing demand for kombucha in the global market, primarily owing to its fibre-rich prebiotics content that aids in boosting immunity. Therefore, this factor promoted its sales during the pandemic.
Global consumption of the kombucha market is driven by the consumer’s inclination toward nutritional drinks and started to prefer functional drinks over fruit juices and carbonated drinks. The market is competitive and driven by an increase in the trend of “health and wellness” and the growing consumer demand for all-natural ingredients.
Kombucha Breweries International (KBI) has been catering to the increasing need for the product by providing common resources and testing standards. As the identification of the alcohol content of kombucha is imperative that, companies employed a standardized method to test and control.
The availability of alternatives and regulatory issues associated with kombucha, be it the sugar or alcohol content of the product, is expected to challenge the growth of the market. The presence of nutritionally equivalent alternatives affects consumer behavior and restrains the purchase of kombucha beverages.
Key Market Trends
Increasing Demand for Flavored Kombucha Drinks
The flavored drinks is expected to occupy the major market share in the kombucha market during the forecast period. The segment had experienced tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruit-flavored drinks are expected to dominate the kombucha market in the coming years, due to their added nutritional profile. GT’s Living Foods announced its new limited-edition offering for springtime, named Bloom, on April 16, 2018. The product portfolio includes a light, crisp, and floral flavor, combining fresh Elderflower, Jasmine, and Violet. The trend for natural, clean-label, and organic beverages is driving the market. However, growing awareness about the kombucha drink and the buzz of kombucha among weight management foods have also strived to an exponential growth rate further.
Asia-Pacific is the Fastest Growing Regions
Asia-Pacific is the fastest-growing region in the kombucha market. China is one of the leading markets for kombucha in the Asia-Pacific region. The popularity of packaged kombucha drinks in China remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, like arthritis, is also seen getting attracted more toward kombucha, which is expected to drive the growth of the kombucha market over the forecast period. Owing to the rise in urbanization in the region, along with the easy availability of kombucha on local retail shelves, especially in countries like Australia, China, Japan, among others are driving the growth of the kombucha market in the region. Predominantly, kombucha drink being a native of Japan, Japanese consumers prefer it to be mild brownish fermented using kelp-based tea, whereas in other countries it is lightly carbonated, sweet fermented tea. Consumers in Japan prefer light tasted with umami flavored kombucha. Japanese kombucha market has begun to gain traction among the consumers due to high product innovation and increasing penetration of brands.
Competitive Landscape
GT Living Foods, Kevita, Brew Dr, Kombucha, Health-Ade, Humm Kombucha LLC, Suja, etc. are some of the prominent players in the kombucha market. The market is fragmented, with the presence of numerous private label brands who have been expanding a variety of kombucha drinks in their product portfolio at a competitive price and attractive packaging, compared to global players. This has intensified the competition among players in the kombucha market. The key strategies that aid the key players holding a prominent market share are new product launches and expansions.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Original/Regular
5.1.2 Flavored
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Health Store
5.2.3 Convenience Store
5.2.4 Online Channel
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 GT’s Living Foods
6.3.2 PepsiCo Inc. (Kevita)
6.3.3 Health-Ade
6.3.4 Revive Kombucha
6.3.5 Hain Celestial
6.3.6 Brew Dr. Kombucha
6.3.7 Humm Kombucha LLC
6.3.8 Kombucha Wonder Drink
6.3.9 Makana Beverages Inc.
6.3.10 NessAlla Kombucha
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET