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レポート概要
| 本調査資料は、世界のコーヒーポッド＆カプセル市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場動向、種類別（ポッド、カプセル）分析、流通チャネル別（オントレード、オフトレード）分析、地域別分析、競争状況、市場機会/将来の見通し、新型コロナウイルス感染症の影響などを徹底分析したものです。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場動向 ・世界のコーヒーポッド＆カプセル市場規模：種類別（ポッド、カプセル） ・世界のコーヒーポッド＆カプセル市場規模：流通チャネル別（オントレード、オフトレード） ・世界のコーヒーポッド＆カプセル市場規模：地域別 ・競争状況 ・市場機会/将来の見通し ・新型コロナウイルス感染症の影響 |
The global coffee pods and capsules market was valued at USD 25.07 billion in 2020, and it is projected to register a CAGR of 7.07% during the period 2021-2026.
As the COVID-19 outbreak leads to the situation of complete lockdown for a few months across the globe, thus, the surge in consumer demand for at-home coffee for the long term is uncertain, but the ongoing disruption to out-of-home coffee sales due to the pandemic has compelled major coffee chains to boost sales through retail packaged coffee. For instance, in June 2020, Europe’s biggest coffee chain, Costa Coffee, expanded its packaged coffee offer across the region. Similarly, UK-based coffee and food-to-go chain, Pret a Manger, which has been hard hit by reduced commuter footfall during the pandemic, has also sought to extend its reach in the at-home coffee market, launching a packaged coffee offer on e-commerce giant, Amazon.
The quality, efficiency, and diverse choices offered in a single serving of coffee are responsible for the growth witnessed by the coffee pods and capsules market. Moreover, consumers are willing to purchase coffee machines to recreate the cafe-style experience at home. This, in turn, has increased the demand for coffee pods and capsules.
As coffee is the most consumed beverage, high demand for coffee is the primary reason for the pods and capsules market’s growth. One of the major factors responsible for the rising popularity of coffee pods among consumers is its one-time-use and disposable features.
Key Market Trends
Capsules Hold a Largest Market Share
Coffee capsules have gained high acceptance among consumers in recent years, due to the growth in the demand for instant non-alcoholic drinks. Coffee capsules are chosen by coffee producers, owing to their suitability, comfort of use, and a wide diversity of coffee products and machinery. Furthermore, the proliferation of premium coffee shops, such as Starbucks, has stimulated consumers’ appetite for high-end, fresh-brewed coffee. This has increased the demand for coffee capsules. Nespresso and Nescafe Dolce Gusto brands play a significant role in the capsule market. Other single-serve brands associated with technology that contribute to increasing the value/volume share ratio include Keurig, the JacobsDouweEgberts, Tassimo, and Senseo, all owned by JAB. Evolving packaging technologies and the ability to compete with exotic or sophisticated brands resulted in the growth of coffee capsules
Europe Leads the Global Coffee Pods and Capsules Market
The European market has witnessed a rise in the demand for specialty coffees and single-serve methods during the past few years. With the rise in market value for coffee pods and capsules, the number of private-label players entering the market is expected to increase in the European region, over the forecast period. But the environmental concern related to the packaging of coffee pods and capsules is hindering the growth rate in the region. Thus several new entrants are coming up with innovative and sustainable packing solutions. For instance, Cru Kafe, a London-based Coffeepreneurs who has constantly worked to minimize the footprint left on the planet, with biodegradable packaging and no chemicals in the organic coffee has come up with compostable pods in 2017. Thus, with high product and packaging innovations, the European region remains dominant in the global coffee pods and capsules market.
Competitive Landscape
The global market for coffee pods and capsules is largely dominated by Nestlé (Nespresso) and JAB Holding Company, with a strong global presence of their brands, Nespresso, Keurig, Tassimo, Senseo, and Dolce Gusto. Other key players, such as Dunkin Brands, and Starbucks Corporation, also held a prominent share in the global market in 2020. However, high product innovations, the launch of limited edition coffee pods, large distribution networks, better supply chains have led the coffee pods and capsules market to become highly consolidated, where Nestle (Nespresso and Dolce Gusto) and JAB Holdings (Senseo, Tassimo, Keurig) held the maximum share in the global market.
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Pods
5.1.2 Capsules
5.2 By Distribution Channel
5.2.1 On Trade
5.2.2 Off Trade
5.2.2.1 Supermarkets/Hypermarkets
5.2.2.2 Specialty Stores
5.2.2.3 Online Retailing
5.2.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 Italy
5.3.2.4 France
5.3.2.5 Russia
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 Australia
5.3.3.4 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Key Strategies Adopted
6.2 Market Share Analysis
6.3 Most Active Companies
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 JAB Holding Company
6.4.3 The Kraft Heinz Company
6.4.4 Inspire Brands Inc. (DUNKIN’ BRANDS)
6.4.5 Luigi Lavazza SpA
6.4.6 Starbucks Corporation
6.4.7 Gloria Jean’s Coffees
6.4.8 Strauss Group
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE INDUSTRY