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レポート概要
| 本調査資料は、世界のデジタルカメラ市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、市場インサイト、市場動向、レンズ別（組み込み式、交換式）分析、地域別分析、競争状況、投資分析、市場の将来などを徹底分析したものです。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・市場インサイト ・市場動向 ・世界のデジタルカメラ市場規模：レンズ別（組み込み式、交換式） ・世界のデジタルカメラ市場規模：地域別 ・競争状況 ・市場の将来 |
The digital camera market is expected to witness a CAGR of less than 11.2 % over the forecast period 2021 – 2026. The global digital camera market growth rate is expected to decline over the forecast period, owing to shifting consumer preference toward smartphone cameras. The global digital camera shipments have been witnessing a downfall in its sales in the last decade. Most of the major digital camera manufacturers have also recorded a decline of fluctuating sales in the past few years. According to CIPA’s latest data, the global sales of digital cameras dropped by 87% in 2019, as compared to 2010.
– However, the recent advancements in the technology and the growing number of digital photography platforms and social media platforms has created a new hope to the studied market vendors. The primary reason being multiple product launches with features upgrades, in recent years, along with newer payment methods like camera services, are expected to aid the growth globally. Prominent players like Nikon, Sony, Canon, and Fujifilm are innovating in the field of mirrorless cameras and are highly optimistic about its adoption.
– Also, many of these companies have started targeting emerging countries, like India, due to growing investment in the photography market by these regions. According to UNCTAD’s 2019 research, developed countries, like the United States and the United Kingdom, among others, account for 91% of global exports of digitizable products. In comparison, the tariff structures of developing countries are higher. The custom duties charges are leading to further higher tariff revenue loss for countries like Brazil and Argentina.
– According to the industry expert, Smartphone cameras are not meant to replace the higher end DSLR and mirrorless cameras. While smartphone cameras have more features that use AI and computational photography techniques, they still lack behind in terms of quality. Hence, the commercial photography market will always depend on digital cameras. However, the increase in digital camera prices is also expected to affect the studied market negatively.
– Action photography has also increased the demand for compact digital cameras, especially like GoPro. Social media platforms, like Instagram, have also developed the scope for photography among many of users across the globe, many of whom take images using professional DSLRs and then upload them to the app, instead of just taking pictures through their phones. Since the recent lockdown across the globe has increased the usage of these platforms, market vendors like Sony are utilizing the situation by expanding its digital camera portfolio through launching products.
Key Market Trends
Surging Smartphone Camera Technology is Hampering the Market Growth
– Smartphone cameras are still far more digital cameras but simple camera interface, bolstered by features such as swipe to change the exposure,’ make smartphone photography an extremely enticing option.
– Also, these high-quality compact cameras in smartphones are connected to the Internet. And this became very convenient for the users to share those pictures on social media instantly.
– The smartphone camera is evolving at a higher rate, and companies such as Oneplus, Samsung, Apple is investing a huge amount of money in research and development for different camera technology.
– For instance, after a 108MP camera sensor, Samsung is speculated to work on a whopping 144MP camera sensor using the 14nm FinFET process. Samsung will use its 108MP camera sensor on the Galaxy S11, which is expected to launch in February 2020.
– Also, Qualcomm’s Snapdragon 865 chip, which is expected to power the majority of 2020’s flagship smartphones, launched a vastly more powerful image signal processor (ISP) to support high bandwidth use cases such as 960 frames per second slow motion and 8K video recording.
– Therefore, these factors are expected to restrain the digital camera’s market growth during the forecast period.
Asia-Pacific to Witness Fastest Growth
– Asia-Pacific is expected to grow at the fastest rate. One of the major factors driving the demand for digital cameras in the region is the rising trend of photography. Photography has become user-friendly and affordable, which has supported the demand for digital cameras in the region.
– Japan is also playing a significant role in the studied market. Of Japan’s major digital camera manufacturers, the only one to log sales and profit growth in the most recent annual period through March 2019 was Sony, and it was not because of digital camera sales, but rather, the steps Sony took to wedge its technology inside the smartphone market. In recent years, the country has witnessed the decline of many of its famous consumer brands; hence many of the Japan-based companies adopted the B2B-focused approach. For instance, Japan-based Nikon, one of the country’s oldest camera manufacturers, generated 60% of its business from selling to other companies, not consumers.
– According to the company, the 2019 fiscal year was significant for them as they expanded their position in the mirrorless camera segment, along with strengthening presence in the DSLR category. The company also claimed a 50% market share in DSLR and 45% in the overall DILC category and a 25% market share in mirrorless in Japan. The company sees product innovation as the major strategy to gain market share and has planed to focus on users active in applications like traveling, wedding, wildlife, and photographers working for Instagram, YouTube, and other similar platforms
– Further, rising disposable income in the region, along with the passion for photography, is expected to have a positive outlook on the market. Also, conferences such as the International Camera Fair will be organized in India during April 2020, which is dedicated to Cameras, Lens, and Imaging Accessories. Such conferences are expected to drive the digital camera market.
Competitive Landscape
The digital camera market is highly competitive due to the presence of players such as Nikon Corporation, Sony Corporation, and Canon Inc, amongst others. Although the market is facing huge competition from the smartphone market, the players in the market are focusing on product launches to target niche customer base. Few recent developments are:
– May 2020: Sony launched ZV-1, a pocket-sized digital camera aimed at video content creators (or vloggers) and designed from the ground up for content creators and vloggers and combines easy-to-use features. The ZV-1 is available in the US region only at a special introductory price of approximately USD 749 until June 2020. Post that, the cost will rise to roughly USD 799 and be available in Canada as well at around CAD 999 CAD. It has a 1.0-type stacked Exmor RS CMOS image sensor with a DRAM chip and 24-70mm F1.8-2.8 ZEISS Vario-Sonnar T large-aperture lens.
– January 2020 – Nikon launched FX-format D780. It features an FX-format (35.9 x 23.9 mm) 24.5-megapixel BSI CMOS sensor and Expeed 6 image processor for seven frames per second continuous shooting through the viewfinder or up to 12 fps in Live View, and light sensitivity of ISO100-51,200 (which can expand to ISO204,800).
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHT
4.1 Market Overview
4.2 Industry Attractiveness – Porter’s Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Market Drivers
4.3.1 Anticipated Increase in Sales of Mirror-less Lens
4.3.2 Demand for Specialized Products from Niche Customer Base
4.4 Market Challenges
4.4.1 Strong Competition from Smartphones With Advanced Features
4.4.2 Growing Trend Towards Camera Rentals
4.5 Value Chain / Supply Chain Analysis
4.6 Key Technological Innovations – Mirrorless Lens and Accessories
4.7 Industry Stakeholder Analysis
4.8 Impact of COVID-19 on the Industry
4.9 Historical Trend Analysis of Digital Camera Sales (including North America) Region 1999-2018)
5 MARKET SEGMENTATION
5.1 By Lens Type (Key Trends, Forecasts, and Analysis of the Relative Trends)
5.1.1 Built-in
5.1.2 Interchangeable
5.2 Geography (Key Country-level Trends, Addressable Market, Macro-level Indicators, Key Activities of Regional and Local Vendors, Anticipated Market Trends)
5.2.1 North America
5.2.2 Europe
5.2.3 Asia Pacific
5.2.4 Latin America
5.2.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Nikon Corporation
6.1.2 Canon, Inc.
6.1.3 Panasonic Corporation
6.1.4 Fujifilm Holdings Corporation
6.1.5 Sony Corporation
6.1.6 Eastman Kodak Company
6.1.7 Olympus Corporation
6.1.8 Kyocera Corporation
6.1.9 Sigma Corporation
6.1.10 koninklijke Philips NV
7 .FUTURE OF THE MARKET